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The information contained in this manual brings together all the lessons learned and best practices gained in successfully dealing - and getting business - with blue chip companies over the past thirty five years.
It’s a competitive jungle out there - and you need all the help and pointers you can get! Aimed at all levels of business, whether you are just starting out and need to know ‘the rules’ or whether you are an experienced, hardened professional who could do with a refresher on some of the basics.
The objective of ‘The Journey to Yes!’ is to sharpen your skills and broaden your client base by winning business from new clients and growing that business . As you move through the information it will help you to build confidence that you are approaching the issues logically and systematically, covering:
Marketing How to go about developing a Marketing Plan .....and making it work!
Developing Effective telephone skills, both in cold calling and enquiry handling .....learn simple skills for active listening
Writing Letters and proposal documents that are clear, focused and customer centred
Selling Your products and services in a professional and appropriate way ......getting your pitching skills just right!
Delivering High impact client presentations and pitches
Overcoming Inertia that may prevent your customers switching their existing supplier in favour of yourself .....moving them from interest to Commitment!
Presented in a PDF format as an easy-to-look-up series of pointers and checklists, providing key issues to take on board when developing your business!
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